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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, April 5, 2016
Saturday, July 26, 2014
Realizing and Living My Utmost Potential 7: Marketing and Promotions
FREE E-BOOKS
Life Support
Living Principles:
Links To Parts 1-6 of Realizing and Living My Utmost Potential
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Here's The Mind Pattern of When I had To Promote A Product Before:
>I need to make a poster that will attract people
>then they will buy my product/service
>then I will get paid money and earn from it
This is the definition of the word 'promote' from the Word Web:
A message issued in behalf of some product, cause, idea, person or institution
When we expand the definition of the word 'Marketing', we have to investigate what the message is and what is the starting point for doing it:
*Is it being done so that the human doing the promotion for example in the food industry or health industry etc. will have Abundance - to the point where animals and plants are discriminated and judged as either less than or more than another - or in other words, more than or less than Life - when the fact is - we are all parts of the whole - that is Life?
The message is about: Who I am here - standing for what is best for all
It is very important to look at the following in ones Message (specifically in the health and food industry):
1. The product/service tested to benefit oneself in ones living of how one changed (or commonsensically beneficial to aid one in ones practical living).
2. The product/service/ has to align to the usefulness of it in our life - assisting us in giving others the message of how we changed - and that it can be used by others also.to live and change.
If the message is judging other plants or other animals as less than or more than other life forms, this is not going to benefit all life - so this has to be rewritten and corrected.
Money had been given a value either less than or more than what it is. It is time to give money a value equal to Life since money essentially comes from the earth - bills from plants, coins from metals found on earth and look at the social benefit of guaranteed survival for all because the world money system is also part of our responsibility.
Here's one of My Education Marketing Piece as Public Relations Arm of Buds of Life:.
'BEFORE'
My Message was:
'Eat Kale. It is good for you. Do Not Eat Junk Food. They Will Get You Sick.'
'Avoid eating meat, vegetables and fruits are good for you.'
We can get people to buy our product/service but we will eventually face consequence as we are judging parts of ourselves.
'AFTER'
Here's My Message 'Now':
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21 Days Mind Investigation on Sugar
Physical Support
Awareness of How Much Sugar We Take: The Sugar Log Project
Physical Support
Relationship Support: Blogging with Partner
PRESS
Daily News Auckland NZ, Seoul Korea, London and Washing ton News DAILY NEWS Brussels, Belgium
Saturday, October 12, 2013
Writing: Coca Cola, Jennifer Aniston, Poverty, Advertising and Money Part 2
Who decides what to write?
The writer decides.
We write about our perception of things and how we experience our environment. When we write, we use symbols or letters that become words that become sentences that become paragraphs.
What is a symbol?
According to the Word web:
A symbol is an arbitrary sign (written or printed) that has acquired a conventional significance
I will expand this definition by saying,
The symbols we use as words, is that which we choose to represent ourselves as who we are and the value we give ourselves, others, and this world - where the value is equal to Life which we express when we write, speak or perform actions.
When we inflate the value of what we perceive through our use of words because we will get money and profit, or when we deflate another word's value to make that word we want to inflate 'seem more', as we try to to boost the value of a product for money and profit, in advertising for example, we abuse words.
Here, we are using words within self-interest. The consequence of this is that people who read this advertisement we wrote will believe that the reality presented in the ad is so real. People will have an idea that coke is 'more than' what it really is, and will not investigate what's in it. It gets inflated within their mind through their interpretation of words and we accept it.
This is how we get brainwashed to write for money and use writing within self-interest, abusing words, people, things, food etc.
Let's look at this ad:
Its the real thing Drink Coca Cola
Here, the words real thing is underlined and it's pointing to coke as the brand - as the real thing.
What is not mentioned here is the amount of refined sugar present in this drink plus the amount of water taken from the earth. Water comes from the earth and is a resource given to all equally by the earth.
What we do not know is that the net income of Coca Cola is in Billions and the words in this ad were used to get that money and profit.
http://en.wikipedia.org/wiki/The_Coca-Cola_Company
When we do this, we lose sight of what reality is and we forget to stop abuse. Instead of using writing to end abuse we use writing to recreate abuse which leads to consumerism.
Instead of looking at creating dividends enough to pay a Basic/Living Income, Guaranteed for the poor, the unemployed, the elderly and the uneducated so they can have a dignified life, we give it to some corporations only for them to profit.
What happens to the share of the poor from what was given to all of us equally by the earth like water etc.?
Let's look at another ad,
Here, we use the words:
'The weight is over'
'Finally smoother, softer, satiny style in half the time'
'You are the living proof'
to advertise hair care products.
Hair products are given 'more' value in this ad due to the value we give to actresses like Jennifer, the value we give to 'smooth, softer, shiny hair' and the words used. What is not mentioned in the advertisement is how this product will affect the environment and what it means to really take care of our hair.
We do not look at the profit the company made and the people who made the products.
Are the workers being paid enough to live a dignified life equal to the amount of labor put in?
We believe that this world is picture perfect when we see the lifestyle of actresses and actors from Hollywood, the rich and the famous, We aspire to be rich forgetting the poor is suffering.
What is the true starting point when writing?
As we are all birthed here in this world, the value of everything that is here is equal to Life, so when we write, we align our expression to the primary principle of life, which is what is best for all. Our starting point then has to also align to that, so we write from the same starting point, which is 'what is best for all' or 'what will benefit all', not just what will benefit ourselves and the group we belong.
The fact is that we only have one group and that group is Team Life.
In writing, we use words to express ourselves and our experience of ourselves as a physical being, interacting with other physical beings in this world and the physical environment.
What we write about shows a lot about who we have become. When we inflate reality, we know that this is fueled by a deflated self-image of inferiority which is brought about by our 'positive or negative experience' of ourselves when we interact with our environment. The world system of money being based from fear of survival, we see ourselves as inferior, We try to transcend this fear by inflating our view of ourselves and others.
Our 'without' - as this world system is a mirror of 'our within' as the mind.
This is a holographic universe.
We can see clearly who we have become when we write words as we take time to write, as we take time to choose words we use, as we look at ourselves and how we create this world.
The cool thing about writing is that we can correct ourselves when we write.
When we see ourselves interpreting reality, we can correct our writing and direct ourselves to write what we see is happening around us and expose the abuse of life. This way, we use writing to open our eyes and our reader's eyes to real events based on facts to stop abuse of life.
What happens when we interpret what we see?
As an example, if we see an apple in the supermarket and we are poor without any money to buy this fruit and we are so hungry, the apple becomes very important to have, yet when we have plenty of money to buy food and when we have so many apples stored in the fridge, we rarely pay attention to the apple in the supermarket.
So, we can see in this example that our interpretation of what we see is based from the availability of money in our pockets.Our experience of the apple changes when the amount of money in our pocket changes.
If we are poor and we are writing about the apple, we will tend to write about it this way:
'The apple i saw in the supermarket reminds me of America. I only saw apples in American movies movies which entertained me so much so i was excited to see apples in Philippine supermarkets. After so many years eating dried fish and rice, like any middle class family in the Philippines, finally we have apples on the dinner table during Christmas. With eyes wide in excitement i competed with my brother and sister to get the first bite of the red juicy delicious apple. Finally, after my dad got home from his job abroad, we got to taste an apple. It was worth every bite. You get reminded that Life is indeed worth living after having a bite of the apple.'
Within this piece of written material, we can see that the writer evolved the apple into something 'more than' a fruit that assists the body to get nutrition that it needs to survive to something 'more' where it defined Life within the experience of the apple that is based on the amount of money one earns.
This is what i call 'inflated writing'.
The writer also 'deflated the value of dried rice and fish' in the written material to make the apple 'seem more', when in reality both the dried fish, the apple and the rice has equal value = Life.
Humans = Animals = Plants = Dust of the earth = Water = Words =Money = All = Value = LIFE
Sunday, September 22, 2013
Poverty, The "Atheist Church" or The Sunday Assembly And The Christian Church
In the news today, is the London based "Atheist Church", let's have a look at this:
http://www.salon.com/2013/09/22/atheism_starts_its_megachurch_is_it_a_religion_now/
'Yesterday, The Sunday Assembly—the London-based “Atheist Church” that has, since its January launch, been stealing headlines the world over—announced a new “global missionary tour.” In October and November, affiliated Sunday Assemblies will open in 22 cities: in England, Ireland, Scotland, Canada, the United States and Australia. “I think this is the moment,” Assembly founder Sanderson Jones told me in an email last week, “when the Sunday Assembly goes from being an interesting phenomenon to becoming a truly global movement.” Structured godlessness is ready for export.'
“We have the most natural human urge to do this,” he insists: to organize ourselves around institutions of meaning. I am inclined to agree that “Live Better, Help Often, and Wonder More” is a lovely motto to build around.
In one video done by BBC news, according to one church attendee in this video (1:56) who visited the Atheist Church and visited the christian Church next door,
'It's about community spirit and they both have a lot of that.',
Sunday Assembly: BBC News
http://www.youtube.com/watch?v=IFR4pidjZho
We can see that the community spirit here is an idea of being with others, yet what is the real meaning of this?
What i can see is that if both of these churches, the "Atheist Church' and the 'Christian Church' bring this 'community spirit' at work within a principle of 'What is Best for All' - focusing on assessing what is best in terms of how we can stop poverty or inequality in this world for example then this will create a result that will benefit all of us in this world.
We can see that both of these churches use infrastructure of the current world system when they have their service like water, electricity etc. so we can say that both of them are supporting this unequal world system this way
Attendees talk about the meaning of Life inside these churches but usually it has got something to do with personal meaning or how one can benefit from these services. I suggest to look at the REAL meaning of Life in terms of walking as equals where all can get the basic necessities one need to survive in dignity, as we are all birthed here, talking about how we can stop inequality/poverty so that when one goes out of the church back to the world we live in, one's expression will be aligned to Life's primary principle - standing for what is best for all.
There are many solutions done before like charity to the poor, benefits etc. yet i question the REALNESS of this because it assists the poor for a limited time and it also has limited reach and mostly financed by foundations who wants a tax cut, so this failed and will fail again and again. We have to change our operating basis.
Why is poverty or inequality still here?
We are continually recreating it by creating this within our mind through desiring to be rich, desiring to be a monk etc. all because what fuels these desires are our fears - fear of being poor, fear of handling money etc. and within this polarity equation, we create that which we resist.
Adding to this, we are bombarded daily by unemployment, poverty etc. in the news and we react to this because we fear that one day we may lose what we've got and become poor and unemployed ourselves.
Eventually, our body suffers because the energy we use within our mind to think about these things takes energy from the powerhouse, which is of course our body.
These are the things we cannot see - the consequential outflow of what we accept and allow in this world, the inequality, the poverty etc.
The solution is woven within the basic principle of life: "What is Best for All'
We have to align our expression to nature's expression.
Nature gives all its resources to all of us equally, yet human greed only gives few of us access to these resources.
So what is the solution to inequality - to poverty?
We have to nationalize resources and create dividends enough to pay the poor, the unemployed, the uneducated and the elderly a Basic/Living Income, Guaranteed from birth to death so we can have a balanced ecosystem of money.
This message is the REAL MESSAGE that has to be part of every congregational service in every church, be it the "Atheist Church" or the Christian Church.
Quote:
https://basicincomeguaranteed.wordpress.com/2013/07/02/basic-income-and-nationalized-resources/
or the idea of Basic Income that is currently being proposed by various groups around the world to work, one needs to look at the whole point of resources within countries and the most effective way to bring about a source that will be able to provide the monetary resources for a Basic Income for everyone – so that each one has got a basic level of dignity – would be to Nationalize all the Resources – whether it is mining or production within a country – to structure the products produced and the resources produced through a pricing structure that produces enough profit so that such money is specifically dedicated to pay a Basic Income to everyone in the country.
This is how the shareholder becomes the citizen and therefore the citizen benefits from the shareholding and the Basic Income becomes the way that the profit of the business is utilized to help everyone. Each one will be made aware of buying products from the very companies that are producing the income that will become the Basic Income Guaranteed. In this way, the Basic Income becomes possible, it is a form of socialism and it brings capitalism or the ownership principle of capitalism into a place where all citizens of the country become part of the basic capital, which is the basic resource that is then utilized for the benefit of all the citizens within the country.
Quote:If we have to look at the fact that there exists an inability to use a democratic model to bring about change, where each person has one vote and thus the majority – if they were in fact able to assess what is best – would vote for what is best, and what is best will always create a result that is also best for the individual. Yes, those in power that manage the content of the human mind through media, through entertainment, through television, through education, through religion, through every means that now exist – because they are funding it and they are funding what protects their rights but do not protect Human Rights – those will be in a lesser position than where they are now but some of them own virtually the whole world! So: they’re going to have to share.
http://basicincomeguaranteed.wordpress.com/category/religion/
Quote:
"I commit myself to show that when the starting point is life equally respected in each other, the fundamental premise to give so that you may receive is immediately grasped to such an extent that irrational fear evaporates." Bernard Poolman“I commit myself to restore the common sense trust in the physical reality that is the giver of life, to restore order in an irrational , illusory world of consciousness.” Bernard Poolman
“I commit myself to demonstrate the oneness interdependency between all parts of the physical realm that together form the body that is life through which we have been destroying the Earth, and our life will end and therefore we cannot continue to live as if we are separate of the real reality without permanent consequence.” Bernard Poolman
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